One clear identity. A presence beyond the screen.
We develop your visual identity — logo, colour, typography and the guidelines for using them — and apply it across brand materials and outdoor advertising. The identity comes first; hoardings follow from it.
From brand foundations to street-level presence.
Identity decides what a brand stands for and how it looks. Outdoor communication then carries that identity into formats people see at a distance and in passing.
Brand identity
Decide what the brand stands for, then how it looks and how it is used.
For brands that look different on the website, on social and in print, or that have a logo but no guidance on using it.
Brand strategy
Positioning, tone of voice and a clear point of view, settled before any design work starts.
Visual identity and logo system
A logo with variations and usage guidelines, alongside the colour, typography and visual language that go with it.
Brand applications
The identity at work on brochures, packaging, signage and other marketing collateral.
Outdoor communication
Carry the identity into formats that are seen at a distance and in passing.
For local brands that are easy to overlook in the physical world, or whose outdoor ads don't look like they belong to the same business as the website.
Outdoor creative
Layouts, copy length and type scale designed around the format and the way people pass it.
Hoardings
Hoarding advertising designed from your identity, so the artwork is recognisably yours at a glance.
OOH campaigns
Outdoor campaigns coordinated with your digital communication, so each supports the other.
Designed for the format, built around the same identity.
An identity has to work on a phone screen and on a hoarding, at very different sizes and distances. These are the principles we design to.
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Clarity at a glance
The message has to make sense at the distance it will be seen from, so the mark and the line stay simple enough to read quickly.
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Consistency by design
Colour, type, logo and layout follow written rules, so anyone applying the identity gets the same result.
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Format-aware adaptation
Each format gets its own version of the identity, adjusted in proportion and detail rather than stretched to fit.
- Website
- Social
- Print & packaging
- Signage
- Hoardings
The same mark, adapted to the shape and scale of each format.
From the first brief to the final format.
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01Brand identity
Align
We start with the business: what the brand needs to do, who it needs to reach and where the identity will be used. That sets the brief for everything after it.
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02
Define the direction
Positioning, tone of voice and a visual direction are agreed together, so the design work that follows has a clear reference to answer to.
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03
Build the identity system
The logo and its variations, colour, typography and usage guidelines come together as one system, ready to apply to brand materials.
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04Outdoor
Adapt for outdoor
The finished identity is applied to the relevant hoarding and outdoor formats within the agreed scope, designed for each format rather than resized into it.
Ready for a brand that holds together?
Tell us what's working and what isn't about your current identity, and where it needs to show up next.