The right creator is a fit, not just a number.
We help brands discover creators whose audiences match their customers, shortlist them on relevance, and coordinate the campaign from brief to go-live.
Fit over follower count.
Who a creator reaches matters more than how many. A smaller creator with the right audience can do more for a campaign than a bigger one with the wrong audience, so we shortlist on relevance first and numbers second.
Audience match first
We look at who is watching, their interests and the content they come for, before we look at how many.
Briefed like a campaign
Every creator gets the same clear brief covering the objective, the key message and what to deliver, so the work hangs together.
Sourced through the marketplace
We draw on the Promofy marketplace to find creators and check their fit for your campaign. You can browse it at promofyapp.in (opens in a new tab).
Discover, select, run.
Finding creators, choosing between them and running the campaign are three different jobs, and each answers its own question. Skip one and it shows: wrong-fit creators, posts with no plan, or no one managing the details.
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Step 1: Discover
Who already reaches your customer?
The work starts with finding creators whose audience and content overlap with the people you want to reach.
- Influencer Discovery
- Finding creators whose audience genuinely overlaps with yours.
Passes to SelectA pool of relevant creators
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Step 2: Select
Who fits this campaign, and what will they do?
That pool is narrowed to a shortlist, and the objective, deliverables and brief are settled before anyone is contacted.
- Creator Shortlisting
- A curated shortlist, not a spreadsheet of everyone available.
- Campaign Planning
- A clear brief and objective before a single creator is contacted.
Passes to RunA shortlist and an agreed brief
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Step 3: Run
How does it go live, on time and on brief?
We handle creator communication, scheduling and approvals, so content reaches the audience as planned.
- Creator Coordination
- Briefing, scheduling and approvals, managed on your behalf.
- Campaign Execution
- Content goes live on schedule, across every creator involved.
- Campaign Management
- Day-to-day oversight while the campaign is live, and a wrap-up once it ends.
Ends withA wrap-up of the campaign
You don’t need a list of creators to begin.
If this is your first campaign, bring two things: the audience and the objective. We’ll build the conversation around them.
The audience
Who does this campaign need to reach?
Describe your customer: who they are, what they care about and where they spend time online. The clearer the picture, the better the creator fit.
The objective
What should they do once they’ve seen it?
Understand something new, consider your brand, visit, sign up or buy. A rough aim is a good place to start.
From these two answers we shape the shortlist, the brief and the timeline together with you. There will be more to talk through, and that is part of the process.
Tell us who you want to reach.
Share your audience and what you want the campaign to achieve, and we’ll talk through the right creators and approach with you.
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