Órbita — Season Drop
An in-house concept exploring how a fashion brand could launch a seasonal collection as an event, not just a product post.
The Challenge
A fashion label launching a new seasonal collection has to compete for attention against every other brand doing the same thing, on the same day, in the same feed — usually with a modest budget and no big media moment to lean on.
The Idea
Treat the drop like an event rather than a product post. Build anticipation before the collection is even shown, using a single recurring visual — a bold orbiting circle — as the thread that ties teaser content, the reveal and the launch-day push together.
Creative Direction
A dark navy base with a single oversized teal circle gives every post a consistent, recognisable silhouette regardless of the product photography inside it. The oversized "O" mark doubles as a wordmark and a countdown device.
Execution
A short teaser sequence in the days before launch, a single hero video for reveal day, a small creator seeding push timed to the drop, and a simple landing page for the collection itself — all sharing the same circular motif and palette.
Concept Outcome
The intended result of this approach is a launch framework that's reusable for future seasonal drops — not a one-off idea that has to be reinvented every quarter.